On’s first training shoe.
Role: Global Creative Lead, responsible for Creative Direction.
Context:
On is launching its first-ever training shoe, built for the way people really train today — through intervals, intensity, and constant progression.
Insight:
Modern athletes don’t just want to track their pulse — they want to power it. They crave gear that fuels performance and keeps up with their rhythm.
Idea – Power Your Pulse:
The Cloudpulse is designed to power your pulse and help you get the most out of every interval — because real training starts between the reps.
On x Blok | Activation
We launched Cloudpulse in London in collaboration with BLOK Studios, bringing together fitness, technology, and community in a high-energy event. Hosted by @wozldn and joined by global ambassadors, the activation delivered an immersive session that reflected the brand’s dynamic ethos and international reach—setting a strong example for future global rollouts.
Credits
Creative Direction: Jacqui J. Free-Sze
Art Direction: Iori Matsudaira
Copywriter: Iain Fuller
Designer: Jun Wang
Film Director & Photographer: Lucie Roxx
Motion Graphics: Connor Campbell