Jacqui J. Sze
 Media Coverage:  Wired, CreativePool.

Jamie Oliver x Amazon Echo

Indecision, coupled with lack of time and skill, is leading people to make unhealthy choices when it comes to food. Tapping into Jamie Oliver’s extensive knowledge, there is an opportunity to empower people to make great meal choices that fit around their hectic lifestyles.

AKQA partnered with Jamie Oliver to create the first voice-activated recipe service for the Amazon Echo. Using Alexa, Amazon’s voice-activated personal assistant, the utility provides hands-free inspiration to thousands of recipes.

Role:

Art Direction & Photography

Creative Direction for short film.

Jacqui J. Sze, 2017.

 Media Coverage:  Wired, CreativePool.

Media Coverage:

Wired, CreativePool.

 The Jamie Oliver Skill was a successful launch partner for Amazon Echo in the UK and as a result AKQA was selected by Amazon to be part of their ‘Alexa Skills Creator & Resource’ program. It also won gold at the annual CreativePool awards in the ‘Application’ category.

The Jamie Oliver Skill was a successful launch partner for Amazon Echo in the UK and as a result AKQA was selected by Amazon to be part of their ‘Alexa Skills Creator & Resource’ program. It also won gold at the annual CreativePool awards in the ‘Application’ category.

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