Insight
We live in the golden era of men’s grooming, and experimenting with style is an empowering process. The male toiletries category has long needed a holistic brand that speaks to a diverse and global consumer. David Beckham has been at the helm of the men’s grooming revolution for decades, proof of the power of reinvention.

Our Idea
House99 is more than a grooming range, it’s a community.
This digital-first brand embodies David’s vision to challenge the conventions of masculinity, providing a space for all men to inspire each other to evolve and experiment with their aesthetic.

Photography, Concept & Film-Editing Direction by Jacqui J. Sze. Featured on GQ Print & Digital.

House99 1 Year Anniversary

Context
House99 is celebrating its 1 year anniversary.

Idea
Close the gap between David and the community by creating something that feels personal, authentic and warm. After all, Birthdays are always better with family. As part of House 99's first birthday celebrations, a unique grooming experience is gifted to 10 lucky customers in London. The chosen 10 will get more than they bargained for, when David Beckham drops by the barbershop, and cameras documenting every hilarious surprise and interaction. 

Impact
House 99 created a loyal community ecosystem providing inspiration now and into the future.

Featured in major titles including GQ, Men’s Health, Vogue, L’Esquire, House99 became one of the most influential, talked about and successful new brand launches of 2018.