Evian. 2019.
Role: Senior Creative, responsible for Art-Direction, Concept, Storyboarding & Design.
Courtesy of AKQA.
Context
By 2025, Evian fully commits to becoming a circular brand. Proudly presenting their new product, (re)new, it reduces the plastic footprint by using 66% less plastic than a regular bottle, with material that is 100 % recycled and recyclable.
Idea
Using simple, dynamic visuals, we introduced the innovation behind this product to Evian customers across @evianwater social. Endorsed by Virgil Abloh, we invite ambassadors to chime in helping Evian reach their big milestone in becoming a circular brand.
Impact
Evian Renew series saw a 1000% rise in engagement with consecutive posts on @evianwater.
6539 likes
Today, we unveil our latest innovation: evian® (re)new, our first in-home water appliance.
It has been endorsed by Virgil Abloh, evian® Creative Advisor for Sustainable Innovation Design “I’ve always been inspired by great design and how it can shape our lives, which is why I’m excited to see evian® really pushing the boundaries with the design of this disruptive new product that will transform the way we drink evian® water at home” @virgilabloh
More info on evianrenew.com 💧
10,395 likes
The evian® (re)new in-home water appliance features a breakthrough collapsible 5L ‘bubble’ that contracts when the water is consumed, taking on a new shape after each use. 100% recyclable and made of a 100% recycled plastic (rPET) skin, this innovation is the latest move from evian® in its journey to become a circular brand by 2025.
34,682 views
evianwater evian® (re)new brings the unique purity of evian® natural mineral water in a new packaging generation with a sleek 5L thin & light ‘bubble’ that is 100% recyclable and made from 100% recycled plastic (rPET).
We are looking for a group of pioneers to be the first ones to enjoy evian® (re)new and co-create this innovation with us and our creative director for sustainable design @virgilabloh.
Could it be you?
Click the link in bio to register! ☝️
Social campaign Make The Bottle Iconic
Art-Direction and Photography by Jacqui J. Sze
Courtesy of AKQA. Paris.
